Thanks for reading! This is the first of the Silver Angels Essay Series.
The intent of these essays is to present a longer format suitable to consolidate research and add fresh perspectives to the conversations around longevity, ageing, eldercare and the silver economy.
Now, let’s dive in!
The silver economy, in broad terms, refers to products and services focused on addressing the present and future needs of an ageing population. The addressable market is largely need-based and dependent on the demographic trajectory at a country-level, and driven by ageing policies focused on older adults. Countries adopt different strategies in addressing these needs and hence it is important to understand the context at the country level. Driven by many factors (urbanization, modernization, education, etc), the silver economy in India offers a host of opportunities.
Silver venture is a start-up or business entity serving the 55+ consumer segment AND building on a long-term opportunity in the space. Such entities design, develop, build, adapt and/or tailor solutions for various (target) groups within the broader consumer segment.
The opportunity matrix for the silver economy can exist/emerge in various sectors (housing, finance, tourism, healthcare, etc) and the size of the opportunity is shaped by sector-agnostic trends (longevity, internet penetration, mobility, per-capita-income, localization, etc).
You can read the full essay here.
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